Reasons Why Your Brand Should Invest in Video Content

If you are one of the many people not using video marketing just yet, here is some news for you. Video content has a powerful impact on your brand, just like other marketing techniques. And research has it that more than 80% of people spend time online watching videos. Today, 90% of online marketers are also using videos to create content.

Yet, you don’t want to create your videos in-house. It may be time-consuming and expensive in many ways. Whenever you want quality and professional corporate video production services, get expert help. A top-rated Adelaide video production agency will ensure you get that perfect video fit for your brand. But why exactly should you invest in a video?

Engage the Audience

The truth is that videos are more engaging. And when clients are looking for a product on the go, they will choose a short video over a long article. Videos are known to engage our senses more than any other thing. In marketing, they will allow your audience not only to see but also hear from you. This means they will consume and keep the information better than in the case of an article post.

Popularise Your Brand

In this tech-savvy world, the first impression clients get from your brand will tell a lot. How you communicate will help them better identify and personalize your brand. And that is where video content comes into play. It will ensure you tell your brand story and show it to your followers. It even gets better when you opt for a fun and lively video. People will view, like, and share such videos and popularize your brand.

Improved Social Reach

Every well-established business should have some online presence. For a brand to grow today, using the best means to engage the social audience is priceless. Video content is the most efficient way to improve your online reach. Undoubtedly, people are likely to share social videos compared to texts and images. And when your videos are shared, it means your brand is reaching more people.

A Trusted Means of Recommendation

A solid brand video will help you identify and relate better with your audience. 95% of people will buy a brand based on recommendations from friends or strangers. And the best way to reach them is using quality corporate video services. Video marketing your brands will create some level of trust with your audience.

Picture of Phillip Hopkins
Phillip Hopkins

Creative Director

Let’s take action.

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